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LEO · Military · First responders

Law Enforcement, Military & First Responder Pricing

Manufacturer discount programs from Beretta, CZ, Sig Sauer and more for active and reserve military, law enforcement, firefighters, EMS and licensed security. Verify once, then shop the collection at your pricing.

Verify your eligibility

Upload your credentials once. Approval usually takes a business day and unlocks program pricing online and in store.

Please sign in to apply for LEO/Military pricing.

Who qualifies

  • Sworn law enforcement, active, reserve and retired
  • Active, reserve, guard and retired military
  • Firefighters and EMS
  • Licensed armed security and corrections
  • Other roles per manufacturer program rules

How it works

Programs vary by manufacturer. After verification, eligible products show program pricing on the product page and the discount applies at checkout or the counter. Some programs limit purchases per year.

🔒 Public pricing

★LEO & First Responder Collection

Margin-protected verified pricing for Law Enforcement, Military, Veterans, First Responders, and Industry partners — applied automatically, no coupon codes. Verify your status to unlock your price on every eligible item.

Verify & unlock pricing →
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★ LEO Collection — Features

💰
Margin-protected verified pricing. Every price is the lowest legal price: MAX(margin floor, discount cap, MAP) — never below cost+margin, never under manufacturer MAP.
⚡
Shared FILTER PRO cascade. Category → Brand → Model → Caliber narrowing with live counts, caliber chips, and a price range — the same engine used across the whole storefront.
🔐
Tiered access. LEO, Military, Veteran, First Responder, and Industry tiers. Prices unlock automatically once a customer is verified — no codes to share or leak.
📝
Zero coupon exposure. Discounts are computed server-side per item and tier; visitors see a locked teaser, not the verified number.
📊
Compliance-aware. Each price tracks which floor binds (MAP / margin / cap) and feeds the pricing ledger & reports.

? How this page works

For customers

Use the FILTER PRO panel on the left to narrow by category, brand, model, caliber, or price. Each card shows the retail price struck through and your verified price once you're approved.

Not verified yet?

Verified prices appear blurred. Click Verify & unlock pricing to submit your credentials — approval writes your tier and every eligible item updates instantly.

How prices are set

Verified price = MAX(cost×(1+margin), MSRP×(1−tier cap), MAP). Whichever floor binds hardest wins, so you always get the best compliant price.

FFL-BRO DEMO MODE